Nature-Focused Home Fragraces

Nature-Focused Home Fragraces

Nature-Focused Home Fragraces

The home fragrance brand, Air Wick, unveiled a new visual identity in tandem with the launch of its new plug-in range. Its new appearance follows the brand’s core vision of “thriving nature.” In addition, the revamped branding aims to unite the previous range under one streamlined visual representation.

The Liquid Electricals plug-in collection is infused with essential oils. Each plug-in lasts up to 100 days, emitting scents reminiscent of nature. Air Wick’s team carefully curated the home fragrances using nature-based ingredients. Some featured scents include the White Vanilla Bean, Turquoise Oasis, and Lavender Meadow. The brand explains that it is moving away from artificial scent profiles to bring a higher percentage of essential oils in each product. Moreover, the new package design is free from plastic.

Image Credit: Air Wick

Source:https://www.trendhunter.com/trends/air-wick

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