Online Car Retailer Ads

Online Car Retailer Ads

Clutch, Canada’s first and fastest-growing online retailer of used cars, has launched a new marketing campaign that pokes fun at the many shortcomings of the traditional used car dealership experience while demonstrating that there is finally a more user-friendly way to buy a used car. Keeping the customer in mind, Clutch priorities quality, transparency, and convenience, ensuring a positive car-buying experience that leaves customers feeling excited and confident about their purchase. To depict this message, the campaign features the iconic waving inflatable tube men, a signature feature at any dealership lot.

Performance Art, Clutch’s creative agency, was hired to create the brand campaign, which will run across a variety of digital and broadcast platforms. “For our first brand campaign, we wanted to stay true to Clutch’s founding story. Clutch was born out of our founders’ frustrating car-buying experience, and we know so many Canadians have experienced the same thing. As Clutch ushers in a new era for automotive retail with a vastly improved solution to buying and selling cars, we wanted to say goodbye to these hot air hucksters and all they represent”, says Kristen Skelly, Director of Brand at Clutch.

Image Credit: Clutch


Leave your comment