Semi-Sparkling Canned Tea Cocktails

Semi-Sparkling Canned Tea Cocktails

The Twistea ready-to-drink semi-sparkling refreshments are a line of canned alcoholic teas entering the UK market for consumers to enjoy this summer. The drinks are targeted towards consumers aged 18 to 24 who have a preexisting penchant for iced tea, and come in four flavors including White Peach & Mango, Blood Orange & Mandarin, Rhubarb & Ginger and Lemon & Lime. The canned cocktails from Broadland Drinks are inspired by the alcoholic tea drinks in the US and will provide consumers in the UK with a way to try out the boozy refreshment.

Broadland Marketing Director Fran Draper commented on the Twistea ready-to-drink semi-sparkling refreshments saying, “Iced tea is already a firm favourite in the UK, with coffee shop chains such as Starbucks and Costa offering evolving ranges of flavoured iced teas. Consumers are used to, and enjoy cross category innovation, so as a nation of tea drinkers, Twistea has been developed to offer consumers a fresh experience, while providing retailers with a strong category opportunity to increase sales.”

Source:https://www.trendhunter.com/trends/twistea

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